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How Apple Uses Stories to Sell Phones
People have been writing about the greatness of Apple’s advertising since about 1984. These days Apple does a brilliant job of speaking to its customers in a unique and consistent voice—no matter what...
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Show or Tell?
The real power of a good brand story is that it communicates an idea in an emotional way. Listeners immediately get your message and if the story is good, they internalize it and may even share it with...
View ArticleA Compelling Story… Told by Google
This brand story from Google is so good, it doesn’t need an introduction… Not only is it a fun story to watch, it’s a pitch perfect demonstration of how Google products can make life better. Very...
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